JPMORGAN CHASERe-imagined America’s largest bank during the worst recession in American history.
Washington Mutual Bailout
September 25, 2008
Jamie Dimon, JPMorgan's CEO, rang us moments after brokering a deal with the Fed to salvage Washington Mutual. 24 hours later, we’d created a campaign to reassure millions of panicked WaMu customers and stem attrition, off-setting a harsh reality, with the former banks ill-fated wit.
Ink
As America began to climb out of the Recession, we helped launch Chase's first small business credit card.
Chase Sapphire
Launching Chase's first affluent credit card and helping customers change how they saw the world.
In upscale neighborhoods, we installed jewelry display cases to showcase the card.
Chase What Matters
Redefined Chase’s retail mission under a singular communications umbrella encompassing touched day-to-day efforts, sports sponsorships and everything in-between.
Ultimate Rewards
To illustrate a rewards system that let customers redeem points for literally anything, we created ads with removable adhesive stickers to bookmark whatever items they liked.
I Am Ex AmEx
Encouraging attrition from the dominant competition.
&
Nearly a decade after the recession, I came back to help build a campaign showcasing JPMorgan’s collaboration with communities and local businesses.
CREDITSRole: Art Direction & Design (Chase), Creative Direction (JPMorgan)
ECD: Danny Gregory (Chase)
GCD's: Ted & Trish (JPMorgan)
Partners: Danny McHatton, David Black & Jen Stocksmith (Chase) / Jonathan Emmerling (JPMorgan)
Producer: Cara Brophy (Ink)
Director: Kevin Thomas (Ink)
Photographer: Johnny Miller (Ink)
Designer: Scarlett Coley (JPMorgan)
Agency: mcgarrybowen